![]() ![]() You could call that a blanket statement, as many of these designers do maintain loyal, cult followings, but here’s some proof on the matter: according to data research company EDITED, luxury online brands’ output of new apparel, handbags and footwear featuring logos has declined by 18% year-over-year. And if the lavishly loaded are passing on high-fashion’s eccentric offerings, how are these brands to keep afloat without paring back to meet consumers’ desires? In many instances, they’re pivoting. Yes, that’s all a bit ridiculous, but the point is made: luxury designers are having lots of fun, while their consumers are (largely) playing it safe. Heck, if you have the money for Versace’s Meduse Travel Cup, slushie us like we’re members of the Glee Club! (I’m kidding.) If you possess the funds for JW Anderson’s Goldfish Dress, strut the streets like you’re the lucky swimmer to escape out of Darla’s grimy hands (yes, that was a Finding Nemo reference). Here’s a case for the bold: If you can snugly shell out for Loewe’s Pixelated Top, we urge you to maneuver Manhattan’s blocks like you’re scaling GTA IV’s Liberty City (safely, of course). In the wake of stealth wealth, “fun fashion” has become a rarity off the runway - and from a viewer’s perspective, it’s quite boring. ![]() Where’s that X-ray Off-White™ blazer, or GCDS’ strikingly pink SpongeBob SquarePants varsity sweater, or that cheeky “bubble object” Jacob Bixenman debuted at Eckhaus Latta’s El Jardin del Paraiso show? ![]() Many of September’s Spring/Summer 2023 runways were a maximalist’s dream (thanks to mood boards that were likely filled with previous years’ -cores, -cores and more -cores) but ‘tis the season, and catching a glimpse of those scrumptiously daring looks in the wild might as well be next to winning the lottery. In the words of fashion blogger Benji Park, who operates as on TikTok, quiet luxury is “utilized by the ultra-wealthy to signify that they are part of the clique.” Per TikTok analyst Bernard Garby, who boasts an extensive professional background in luxury fashion, “It’s the minimalism that stands as the new maximalism.” Quiet luxury is everywhere, but you have to read the labels to find it. It’s one collective “shh!” from the world’s richest glitterati. It’s Succession, it’s the Olsen twins, it’s Gwyneth Paltrow, in all black, convincing the world she’s not responsible for a 2016 ski collision at Utah’s luxury Deer Valley Resort. It’s Sofia Richie Grainge in matrimonial Chanel meets Jacob Elordi off-duty, headed to Erewhon. In simpler terms, it’s a $1,000 USD Loro Piana baseball hat paired with a $2,750 USD cardigan from The Row. A product of social media’s obsession with the style of popular TV shows, the trend denotes a low-key fashion language rid of logos and embracing high-quality materials, landing somewhere in between normcore and minimalism. You’re tired of reading it, and we’re surprised we’re still typing it. ![]()
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